Zachowania zakupowe w internecie zaawansowanego wiekiem konsumenta z dwóch perspektyw poznawczych

Spis treści:

Wstęp

Rozdział 1. Zachowanie konsumenta – perspektywa klasyczna

1.1. Początki konstruktu pojęciowego
1.2. Wymiar uniwersalny – modele zachowań zakupowych konsumenta
1.3. Relatywizacja zachowań konsumenta

Rozdział 2. Zachowania konsumenta z perspektywy ekonomii behawioralnej – ewolucja czy zmiana paradygmatu?

2.1. Konceptualizacja paradygmatu homo sapiens oeconomicus
2.2. Efekt sformułowania
2.3. Efekt zakotwiczenia
2.4. Inne złudzenia poznawcze

Rozdział 3. Charakterystyka zaawansowanego wiekiem konsumenta

3.1. Definicja
3.2. Cechy zaawansowanego wiekiem konsumenta
3.3. Zaawansowany wiekiem konsument jako szczególnie wrażliwy na czynniki zewnętrzne
3.4. Zachowania zakupowe w internecie zaawansowanego wiekiem konsumenta z dwóch perspektyw poznawczych: ekonomii klasycznej i behawioralnej – ujęcie modelowe

Rozdział 4. Badanie zachowania zakupowego w internecie zaawansowanego wiekiem konsumenta z dwóch perspektyw poznawczych: ekonomii klasycznej i behawioralnej

4.1. Metodyka badania
4.1.1. Opis próby
4.1.2. Procedura badania pierwotnego
4.2. Wyniki badania
4.2.1. Statystyka opisowa
4.2.2. Estymacja regresji logistycznej dla wysyłania/odbierania wiadomości e-mail
4.2.3. Estymacja regresji logistycznej dla wyszukiwania w internecie informacji o towarach i usługach
4.2.4. Estymacja regresji logistycznej dla zakupów towarów i usług w internecie
4.2.5. Estymacja regresji logistycznej dla transakcji finansowych online
4.3. Wnioski i dyskusja
4.4. Ograniczenia i kierunki przyszłych badań

Zakończenie
Bibliografia
Spis rysunków i tabel

Aaker, J.L., Schmitt, B.H. (1997). The influence of culture on the self-expressive use of
brands. W: J.W. Alba, J.W. Hutchinson (eds). Advances in Consumer Research (s. 12).
Provo, UT: Association for Consumer Research.
Ackerman, L.S., Chopik, W.J. (2021). Cross-cultural comparisons in implicit and explicit
age bias. Personality and Social Psychology Bulletin, 47(6), 953–968.
Aizpurua, A., Garcia-Bajos, E., Migueles, M. (2011). False recognition and source attri-
bution for actions of an emotional event in older and younger adults. Experimental
Aging Research, 37(3), 310–329.
Akinci, S., Kaynak, E., Atilgan, E., Aksoy, S. (2007). Where does the logistic regression
analysis stand in marketing literature? A comparison of the Market Positioning of
Prominent Marketing Journals. European Journal of Marketing, 5/6, 537–567.
Amatulli, C., Guido, G., Nataraajan, R. (2015). Luxury purchasing among older consu-
mers: exploring inferences about cognitive Age, status, and style motivations. Journal
of Business Research, 9, 1945–1952.
Anderson, N.H. (2014). A functional theory of cognition. Psychology Press.
Anger, E., Loewenstein, G. (2012). Behavioral Economics. W: P. Thagard, J. Woods (eds),
Handbook of the Philosophy of Science. Amsterdam: Elsevier.
Anjorin, K., Raji, M.A., Olodo, H. (2024). A review of strategic decision-making in mar-
keting through big data and analytics. Computer Science & IT Research Journal, 5(5),
1126–1144.
Antonides, G., van Raaij, W.F. (1998). Consumer behaviour: A European perspective.  
Chichester: John Wiley and Sons.
Antonucci, T.C., Ajrouch, K.J., Birditt, K.S. (2014). The convoy model: Explaining social
relations from a multidisciplinary perspective.  The G erontologist, 54(1), 82–92.
Antwi, S.K., Hamza, K. (2015). Qualitative and quantitative research paradigms in business
research: A philosophical reflection. European Journal of Business and Management 3,
217–225.Bibliografia 131
Ariely, D., Loewenstein, G., Prelec, D. (2003). „Coherent arbitrariness”: Stable demand
curves without stable preferences. Quarterly Journal Of Economics, 118(1), 73–106.
Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing. Pearson
Australia.
Arnould, E.J. (1989). Toward a broadened theory of preference formation and the diffusion
of innovations: Cases from Zinder Province, Niger Republic. Journal of Consumer
Research, 16(2), 239–267.
Bae H., Jo S.H., Han S., Lee E. (2018). Influence of negative age stereotypes and anti‐aging
needs on older consumers’ consumption‐coping behaviours: A qualitative study in
South Korea. International Journal of Consumer Studies, 42(3), 295–305.
Bae, H., Jo, S.H., Lee, E. (2021). Why do older consumers avoid innovative products and
services? Journal of Services Marketing, 35(1), 41–53.
Bałandynowicz-Panfil, K. (2016). Interdyscyplinarne dylematy granic starszego wieku –
wstęp do rozważań nad wiekiem granicznym starszych konsumentów. Acta Universi-
tatis Lodziensis . Folia Oeconomica, 3(321), 21–33.
Banham, R. (2020). Emotion, Vulnerability, Ontology: Operationalising „Ontological Secu-
rity” for Qualitative Environmental Sociology. Environmental Sociology, 6(2), 132–142.
Banks, J., Nazroo, J., Steptoe, A. (2012). The dynamics of ageing: Evidence from the English
Longitudinal Study of Ageing 2002–2010 (Wave 5).
Bargh, J.A. (2002). Losing consciousness: Automatic influences on consumer judgment,
behavior, and motivation. Journal of Consumer Research, 29(2), 280–285.
Baruk, A.I. (2008). Nabywcy finalni jako podmioty marketingowego oddziaływania. Toruń:
Wydawnictwo „Dom Organizatora”.
Bauer, A.S., Timpe, J.C., Edmonds, E.C., Bechara, A., Tranel, D., Denburg, N.L. (2013).
Myopia for the future or hypersensitivity to reward? Age-related changes in decision
making on the Iowa Gambling Task. Emotion, 13(1), 19.
Belk, R.W. (1984). Cultural and historical differences in concepts of self and their effects
on attitudes toward having and giving. Advances in Consumer Research, (11)1, 753–760.
Berg, H., Liljedal, K.T. (2022). Elderly consumers in marketing research: A systematic
literature review and directions for future research. International Journal of Consumer
Studies, 46(5), 1640–1664.
Berg, L. (2015). Consumer vulnerability: are older people more vulnerable as consumers
than others? International Journal of Consumer Studies, 39(4), 284–293.
Bergman, O., Ellingsen, T., Johannesson, M., Svensson, C. (2010). Anchoring and cognitive
ability. Economics Letters, 107(1), 66–68.
Bettman, J.R. (1982). A Functional Analysis of the Role of overall Evaluation of Alternatives
in Choice Processes. Advances in Consumer Research, 9(1), 87–93.
Bloem, J.R. Rahman, K.W. (2024). What I say depends on how you ask: Experimental
evidence of the effect of framing on the measurement of attitudes. Economics Letters,
238, 111686.132 Bibliografia
Blok, M., van Ingen, E., de Boer, A.H., Slootman, M. (2020). The use of information and
communication technologies by older people with cognitive impairments: from bar-
riers to benefits. Computers in Human Behavior, 104, 106173.
Bonaparte, Y. (2020). Pricing the Economic Risk of Coronavirus: A Delay in Consumption
or a Recession? SSRN 3549597.
Bondi, L. (2014). Feeling Insecure: A Personal Account in a Psychoanalytic Voice. Social
& Cultural Geography, 15(3), 332–350.
Borges Tiago, M.T.P.M., Couto, J.P.A., Tiago, F.G.B., Dias Faria, S.M.C. (2016). Baby boom-
ers turning grey: European profiles. Tourism Management, 54, 13–22.
Bravo, O.S.A., Chapa, S. (2024). Testing the effects of moral intensity news frames on
consumer boycott intention. Journal of Consumer Marketing, 41(1).
Brief, A.P., Bazerman, M. (2003). Editor’s comments: Bringing in consumers. Academy of
Management Review, 28(2), 187–189.
Brose, A., Blanke, E.S., Schmiedek, F., Kramer, A.C., Schmidt, A., Neubauer, A.B. (2020).
Change in Mental Health Symptoms During the COVID-19 Pandemic: The Role of
Appraisals and Daily Life Experiences. Journal of Personality, 89(3), 468–482.
Brzezicka, J. Wiśniewski, R. (2012). Behawioralne aspekty rynku nieruchomości. Studia
i Materiały Towarzystwa Naukowego Nieruchomości, 20(2), 21–31.
Burnett, J.J. (1996). Direct marketing usage by older men: Chronological age versus re-
tirement. Journal of Direct Marketing, 2, 56–66.
Busso, D.S., Volmert, A., Kendall-Taylor, N. (2019). Reframing aging: Effect of a short-term
framing intervention on implicit measures of age bias. The Journals of Gerontology:
Series B, 74(4), 559–564.
Butcher, S. (2020). E-commerce statistics 2020: Insights from the UK. https://www.sendclo-
ud.co.uk/ecommerce-statistics/ [dostęp: 7.01.2025].
Cahill, L. (2006). Why sex matters for neuroscience. Nature Reviews Neuroscience, 7(6),
477–484.
Calderon-Monge, E., Ribeiro-Soriano, D. (2024). The role of digitalization in business
and management: a systematic literature review. Review of Managerial Science, 18(2),
449–491.
Camerer, C. (1995). Individual decision making. The Handbook of Experimental Economics,
1, 587–704.
Camerer, C.F., Loewenstein, G. Rabin, M. (eds) (2001). Advances in Behavioral Economics.
Princeton, NJ: Princeton University Press.
Cameron, M.P., Richardson, M., Siameja, S. (2014). Customer dissatisfaction among older
consumers: A mixed-methods approach. Ageing & Society, 36(2), 420–441.
Campbell, M.C. (1999). Perceptions of Price unfairness: Antecedents and consequences.
Journal of Marketing Research, 36(2), 187–199.Bibliografia 133
Campbell, M.C., Inman, J.J., Kirmani, A., Price, L.L. (2020). In Times of Trouble: A Frame-
work for Understanding Consumers’ Responses to Threats. Journal of Consumer Re-
search, 47(3), 311–326.
Cannon, Ch., Goldsmith, K., Roux, C. (2019). A Self‐Regulatory Model of Resource Scar-
city. Journal of Consumer Psychology, 29(1), 104–127.
Carpenter, S.M., Yoon, C. (2015). Aging and consumer decision making. W: T.M. Hess,
J. Strough, C.E. Löckenhoff (eds), Aging and decision making: Empirical and applied
perspectives (s. 351–370). Elsevier Academic Press.
Carstensen, L.L., Isaacowitz, D.M., Charles, S.T. (1999). Taking time seriously: A theory
of socioemotional selectivity. American Psychologist, 54(3), 165–181.
Carstensen, L., Fung, H.H., Turk-Charles, S. (2003). Socioemotional selectivity theory and
the regulation of emotion in the second half of life. Motivation and Emotion, 27(2),
103−123.
Cartwright, P. (2001). Consumer Protection and the Criminal Law: Law, Theory, and Policy
in the UK. Cambridge University Press.
Castel, A.D. (2005). Memory for grocery prices in younger and older adults: The role of sche -
matic support. Psychology and Aging, 20(4), 718–721. DOI: 10.1037/0882-7974.20.4.718.
Cavanaugh, L.A., Cutright, K.M., Luce, M.F., Bettman, J.R. (2011). Hope, pride, and pro-
cessing during optimal and nonoptimal times of day. Emotion, 11(1), 38.
Chakraborty, R., Lee, J., Bagchi-Sen, S., Upadhyaya, S., Raghav, R.H. (2016). Online shop-
ping intention in the context of data breach in online retail stores: An examination of
older and younger adults. Decision Support Systems, 83, 47–56.
Chaudhuri, A. (2006). Emotion and reason in consumer behavior. London: Routledge.
Chen C.C., Chen P.K., Huang C.E. (2012). Brands and Consumer Behavior. Social Behavior
and Personality, 40(1).
Chen, J., Lan, Y.C., Chang, Y.W. (2023). Consumer behaviour in cross‐border e‐commerce:
Systematic literature review and future research agenda. International Journal of Con-
sumer Studies, 47(6), 2609–2669.
Childers, T.L., Rao, A.R. (1992). The influence of familial and peer-based reference groups
on consumer decisions. Journal of Consumer Research, 19(2), 198–211.
Cleveland, M., Bartikowski, B. (2018). Cultural and Identity Antecedents of Market Ma-
venism: Comparing Chinese at Home and Abroad. Journal of Business Research, 82(1),
354–363.
Colcombe, S., Kramer, A.F. (2003). Fitness effects on the cognitive function of older adults:
A meta-analytic study. Psychological Science, 14(2), 125−130.
Cole, C., Laurent, G., Drolet, A., Ebert, J., Gutchess, A., Lambert-Pandraud, R., Mullet, E.,
Norton, M.I., Peters, E. (2008). Decision making and brand choice by older consumers.
Marketing Letters, 19(3), 355–365.134 Bibliografia
Cole, C.A., Lee, M.P., Yoon, C. (2009). An integration of perspectives on aging and con-
sumer decision making. Journal of Consumer Psychology, 19(1), 35–37.
Conlin, M., O’Donoghue, T., Vogelsang, T.J. (2007). Projection bias in catalogue orders.
The American Economic Review , 97(4), 1217–1249.
Cowart, K.O., Darke, P. (2014). Targeting Miss Daisy: Using age and gender to target
unethical sales tactics. Marketing Letters, 25(1), 67–75.
Cox, A.D., Cox, D. (1990). Competing on price: The role of retail price advertisements in
shaping store-price image. Journal of Retailing, 66(4), 428–445.
Croasmun, J.T., Ostrom, L. (2011). Using Likert-type scales in the social sciences. Journal
of Adult Education, 40(1), 19.
Cronin, M.A., George, E. (2023). The why and how of the integrative review. Organizational
Research Methods, 26(1), 168–192.
Cui, X., Xie, Q., Zhu, J., Shareef, M.A., Goraya, M.A.S., Akram, M.S. (2022). Understan-
ding the omnichannel customer journey: The effect of online and offline channel in -
teractivity on consumer value co-creation behavior. Journal of Retailing and Consumer
Services, 65, 102869.
Cummins, S., Peltier, J.W., Schibrowsky, J.A., Nill, A. (2014). Consumer behavior in the
online context. Journal of Research in Interactive Marketing, 8(3), 169–202.
Czekanowski, P. (2012). Społeczne aspekty starzenia się ludności w Polsce: perspektywa
socjologii starości. Gdańsk: Wydawnictwo Uniwersytetu Gdańskiego.
Dana, L.P., Salamzadeh, A., Hadizadeh, M., Heydari, G., Shamsoddin, S. (2022). Urban
entrepreneurship and sustainable businesses in smart cities: Exploring the role of digital
technologies. Sustainable Technology and Entrepreneurship, 1(2), 100016.
DeGrazia, D. (2006). Human aging and the importance of design. Gerontological Design
Journal, 5(2), 123–135.
de Beer, M. (2018). Local social value creation by neighborhood-based entrepreneurs:
Local embeddedness and the role of social networks. Social Enterprise Journal, 14(4),
450–469. DOI: 10.1108/sej-01-2018-0005.
de Veirman, M., Cauberghe, V., Hudders, L. (2017). Marketing Through Instagram Influ -
encers: The Impact of Number of Followers and Product Divergence on Brand Attitude.
International Journal of Advertising, 36(5), 798–828.
DellaVigna, S. (2009). Psychology and Economics: Evidence from the Field. Journal of
Economic Literature, 47(2), 315–372.
DellaVigna, S., Malmendier, U. (2006). Paying not to go to the gym. American Economic
Review, 96(3), 694–719.
DellaVigna, S., List, J.A., Malmendier, U. (2012). Testing for altruism and social pressure
in charitable giving. Quarterly Journal of Economics, 127(1), 1–56.
Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online
feedback mechanisms. Management Science, 49(10), 1407–1424.Bibliografia 135
Deshpande, R., Stayman, D. (1994). A tale of two cities: Distinctiveness theory and adver-
tising effectiveness. Journal of Marketing Research, 31(1), 57–64.
Dolinsky, C., Feinberg, R.A. (1986). Linguistic barriers to consumer information process-
ing: information overload in the hispanic population. Psychology & Marketing, 3(4),
261–271.
Dopfer, K. (2004). The Economic Agent as Rule Maker and Rule User: Homo Sapiens
Oeconomicus. Journal of Evolutionary Economics, 14(2), 177–195.
Douglas, E., Rutherford, A., Bell, D. (2018). Pilot study protocol to inform a future longi-
tudinal study of ageing using linked administrative data: Healthy Ageing in Scotland
(HAGIS). BMJ Open, 8(1), e018802.
Dowling, K., Guhl, D., Klapper, D., Spann, M., Stich, L., Yegoryan, N. (2020). Behavioral
biases in marketing. Journal of the Academy of Marketing Science, 48(3), 449–477.
Du, S.L., Bhattacharya, C.B., Sen, S. (2010). Maximizing Business Returns to Corporate
Social Responsibility (CSR): The Role of CSR Communication. International Journal
of Management Reviews, 12(1), 8–19. DOI: 10.1111/j.1468-2370.2009.00276.x.
Du, S., Bhattacharya, C.B., Sen, S. (2011). Corporate Social Responsibility and Competitive
Advantage: Overcoming the Trust Barrier. Management Science, 57(9), 1528–1545.
DOI: 10.1287/mnsc.1110.1403.
Durgee, J. (1986). How consumer sub-cultures code reality: A look at some code types.
W: R. Lutz (ed.), Advances in Consumer Research (s. 332–337). Provo, UT: Association
for Consumer Research.
Dzięgielewska, J. (2006). Główne kryzysy w starości, w: B. Szatur-Jaworska, M. Dzięgie-
lewska, P. Błędowski (red.), Podstawy gerontologii społecznej (s. 65–86). Warszawa:
Oficyna Wydawnicza ASPRA-JR.
Earles, J.L., Kersten, A.W., Mas, B.B., Miccio, D.M. (2004). Aging and memory for self-
-performed tasks: Effects of task difficulty and time pressure.  Journals of Gerontology:
Series B: Psychological Sciences and Social Sciences, 59(6), 285–293.
Eby, D.W., Molnar, L.J. (2002). Age-related decision factors in destination choice for Unit-
ed States driving tourists. Journal of Hospitality & Leisure Marketing, 9(1–2), 97–111.
Ehrenberg, A.S. (1969). Towards an integrated theory of consumer behaviour. Journal of
the Market Research Society, 11(4), 305–337.
Elmassah, S., Hassanein, E.A. (2022). Digitalization and subjective wellbeing in Europe.
Digital Policy, Regulation and Governance, 24(1), 52–73.
Erasmus, A.C., Boshoff, E., Rousseau, G.G. (2001). Consumer decision – making models
within the discipline of consumer science: a critical approach. Journal of Family Ecology
and Consumer Sciences, 29, 82–90.
Erasmus, A.C., Kok, M., Retief, A. (2001). Adopting a global perspective in the discipline
consumer science. Journal of Consumer Sciences, 29.136 Bibliografia
Eriksson, P., Kovalainen, A. (2015). Qualitative methods in business research: A practical
guide to social research. London: Sage Publications.
Eskinazi, N., Malul, M., Rosenboim, M. Shavit, T. (2024). The influence of anchoring on
the uncertainty effect. Applied Economics Letters, 1–4.
Falk, M., Hagsten, E. (2015). E-commerce trends and impacts across Europe. International
Journal of Production Economics, 170, 357–369.
Falkowski, A., Tyszka, T. (2009). Psychologia zachowań konsumenckich. Gdańsk: Gdańskie
Wydawnictwo Psychologiczne.
Farmer, J.D., Lafond, F. (2016). How predictable is technological progress? Research Policy,
45(3), 647–665.
Fasel, N., Vauclair, C.M., Lima, M.L., Abrams, D. (2021). The relative importance of per-
sonal beliefs, meta-stereotypes and societal stereotypes of age for the wellbeing of older
people. Ageing & Society, 41(12), 2768–2791.
Fernández-Ballesteros, R., Olmos, R., Pérez-Ortiz, L., Sánchez-Izquierdo, M. (2020). Cul-
tural aging stereotypes in European Countries: Are they a risk to Active Aging? PLoS
One, 15(5), e0232340.
Ferraro, R., Baba, S., Bettman, J.R. (2005). Let Us Eat and Drink, for Tomorrow We Shall
Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer
Choice. Journal of Consumer Research, 32(1), 65–75.
Fetzer, Th., Hensel, L., Hermle, J., Roth, Ch. (2020). Coronavirus Perceptions and Eco-
nomic Anxiety. Review of Economics and Statistics, 103(5), 1–36.
Filipe, S., Marques, S.H., Salgueiro, M.D.F. (2017). Customers’ relationship with their gro-
cery store: Direct and moderating effects from store format and loyalty programs. Journal
of Retailing and Consumer Services, 37, 78–88. DOI: 10.1016/j.jretconser.2017.03.002.
Fink, A. (2014). Conducting Research Literature Reviews. Thousand Oaks, CA: Sage.
Finucane, M.L., Mertz, C K., Slovic, P., Schmidt, E.S. (2005). Task complexity and older
adults’ decision-making competence. Psychology and Aging, 20(1), 71.
Fowler, J.G., Gentry, J.W., Reisenwitz, T.H. (2015). Analyzing Chinese older people’s quality
of life through their use of the internet. International Journal of Consumer Studies,
39(4), 324–334.
Fozard, J.L., Gordon-Salant, S. (2001). Sensory and perceptual changes with aging. W: J.
E. Birren, K.W. Schaie (eds), Handbook of the psychology of aging. 5th ed. (s. 241−266).
San Diego: Academic Press.
Frantz, R. (2013). Frederick Hayek’s behavioral economics in historical context. W:
R. Frants, R. Leeson (eds), Behavioral Economics and Hayek. New York: Palgrave
Macmillan.
Fudenberg, D., Levine, D.K., Maniadis, Z. (2012). On the robustness of anchoring effects
in WTP and WTA experiments. American Economic Journal: Microeconomics, 4(2),
131–145.Bibliografia 137
Fulmer, I.S., Gerhart, B., Scott, K.S. (2003). Are the 100 best better? An empirical investi-
gation of the relationship between being a „great place to work” and firm performance.
Personnel Psychology, 56(4), 965–993.
Fung, H.H., Carstensen, L.L. (2003). Sending memorable messages to the old: Age differ-
ences in preferences and memory for advertisements. Journal of Personality and Social
Psychology, 85(1), 163−178.
Gajewski, S. (1994). Zachowanie się konsumenta a współczesny marketing. Łódź: Wydawn-
ictwo Uniwersytetu Łódzkiego.
Galbraith, J.K. (1938). Rational and irrational consumer preference. Economic Journal,
48(190), 336–342.
Galperti, S., Cerigioni, F. (2024). Listing Specs: The Effect of Framing Attributes on Choice.
Journal of the European Economic Association, 22(2), 528–574.
Garbarski, L. (2011). Marketing . Koncepcja skutecznych działań. Warszawa: PWE.
Geertz, C. (1973). The Interpretation of Cultures. New York: Basic Books.
George, L. Ferraro, K. (2015). Handbook of aging and the social sciences. London: Academic
Press.
George, T.J., Hwang, C.Y. (2004). The 52-week High and Momentum Investing. Journal
of Finance, 59(5), 2145–2175.
Gilovich, T., Vallone, R., Tversky, A. (1985). The hot hand in basketball: On the misper-
ception of random sequences. Cognitive Psychology, 17(3), 295–314.
Glisky, E.L., Rubin, S.R., Davidson, P.S.R. (2001). Source memory in older adults: An en-
coding or retrieval problem? Journal of Experimental Psychology: Learning, Memory,
and Cognition, 27(5), 1131−1146.
Godley, A., Hang, H.M. (2012). Globalisation and the evolution of international retailing:
A comment on Alexander’s British overseas retailing, 1900–1960. Business History,
54(4), 529–541. DOI: 10.1080/00076791.2011.631125.
Goldberg, M.E. (2009). Consumer decision making and aging: A commentary from a pub-
lic policy/marketing perspective. Journal of Consumer Psychology, 19(1), 28–34.
Gordon-Wilson, S., Modi, P. (2015). Personality and older consumers’ green behaviour in
the UK. Futures, 71, 1–10.
Grashuis, J., Skevas, T., Segovia, M.S. (2020). Grocery Shopping Preferences During the
COVID-19 Pandemic . Sustainability, 12(13), 10.
Gregory, G.D., Munch, J.M. (1997). Cultural values in international advertising: An
examination of familial norms and roles in Mexico. Psychology & Marketing, 14(2),
99–119.
Groeppel-Klein, A., Helfgen, J., Spilski, A., Schreiber, L. (2017). The impact of age stereo -
types on elderly consumers’ self-efficacy and cognitive performance. Journal of Strategic
Marketing, 25(3), 211–225.138 Bibliografia
Guiot, D. (2006). Un cadre d’analyse du processus de vieillissement et de son influence sur
le comportement d’achat du consommateur âgé. Recherche et Applications en Marketing,
21(1), 57–79.
GUS (2023), Prognoza ludności rezydującej dla Polski na lata 2023–2060, https://stat.gov.
pl/files/gfx/portalinformacyjny/pl/defaultaktualnosci/5469/12/1/1/prognoza_ludno -
sci_rezydujacej_dla_polski_na_lata_2023-2060.pdf [dostęp: 16.09.2024].
Haight, M., Quan-Haase, A., Corbett, B.A. (2014). Revisiting the digital divide in Can-
ada: The impact of demographic factors on access to the internet, level of online
activity, and social networking site usage. Information Communication & Society,
17(4), 503–519.
Halicka, M. (2004). Satysfakcja życiowa ludzi starych. Białystok: Akademia Medyczna.
Hammersley, M. (2001). On ‘systematic’ reviews of research literatures: A ‘narrative’ re-
sponse to Evans & Benefield. British Educational Research Journal, 27(5), 543–554.
Harris, M., Cox, K.C., Musgrove, C.F., Ernstberger, K.W. (2016). Consumer preferences
for banking technologies by age groups. International Journal of Bank Marketing, 34(4),
587–602.
Hawkins, D.I., Mothersbaugh, D.L., Mookerjee, A. (2010). Consumer Behavior. Building
Marketing Strategy. New York: McGraw-Hill.
Hedden, T., Park, D.C. (2003). Contributions of source and inhibitory mechanisms to
age-related retroactive interference in verbal working memory . Journal of Experimental
Psychology: General, 132(1), 93−112.
Helmi, A., Komaladewi, R., Sarasi, V., Yolanda, L. (2023). Characterizing young consumer
online shopping style: Indonesian evidence. Sustainability, 15(5), 3988.
Hesham, F., Harizi, R., Sihem, N.K. (2021). What Have We Learned About the Effects of
the COVID-19 Pandemic on Consumer Behavior? Sustainability, 13(8), 4304.
Hess, T.M. (2005). Memory and aging in context. Psychological Bulletin, 131(3), 383.
Hettich, D., Hattula, S., Bornemann, T. (2018). Consumer decision-making of older people:
A 45-year review. The G erontologist, 58(6), e349–e368.
Hirschman, E.C. (1981). American Jewish ethnicity: Its relationship to some selected as-
pects of consumer behavior. Journal of Marketing, 45(3), 102–110.
Hodges, T.E., Lee, G.Y., Noh, S.H., Galea, L.A. (2022). Sex and age differences in cogni-
tive bias and neural activation in response to cognitive bias testing. Neurobiology of
Stress, 18, 100458.
Hofstede, G. (1980). Culture’s Consequences: International Differences in Work-Related
Values. Beverly Hills–London: Sage Publications.
Hofstede,  G.  (1991).  Cultures  and  Organizations:  Software  of  the  Mind.  London:
McGraw-Hill.
Hofstede,  G.  (1997).  Cultures  and  Organizations:  Software  of  the  Mind .  New  York:
McGraw-Hill.Bibliografia 139
Hofstede, G. (2001). Culture′s Consequences: Comparing Values, Behaviors, Institutions,
and Organizations Across Nations. Thousand Oaks, CA: Sage Publications.
Hofstede, G. (2011). National cultures, organizational cultures, and the role of management .
Values and Ethics for the 21st Century. Madrid: BBVA.
Hogg, M., Askegaard, S., Bamossy, G., Solomon, M. (2006). Consumer behaviour: A Eu-
ropean perspective. Pearson Education.
Hong, S.J., Lui, C.S.M., Hahn, J., Moon, J.Y., Kim, T.G. (2013). How old are you really?
Cognitive age in technology acceptance. Decision Support Systems, 56(1), 122–130.
Hopkins, C.D., Roster, C.A., Wood, C.M. (2006). Making the transition to retirement:
appraisals, post-transition lifestyle, and changes in consumption patterns. Journal of
Consumer Marketing, 23(2), 87–99.
Hou, R., Ye, X., Zaki, H.B.O., Omar, N.A.B. (2023). Marketing decision support system
based on data mining technology. Applied Sciences, 13(7), 4315.
Huang, G., Xu, J. (2024). Disentangling the effects of temporal framing on risk perception,
attitude, behavioral intention, and behavior: A multilevel meta-analysis. Communica-
tion Research, 51(1), 3–27.
Hui, S.K., Inman, J.J., Huang, Y., Suher, J. (2013). The effect of instore travel distance on
unplanned spending: applications to Mobile promotion strategies. Journal of Marketing,
77(2), 1–16.
Inman, J.J., Zeelenberg, M. (2002). Regret in Repeat Purchase versus Switching Decisions:
The Attenuating Role of Decision Justifiability, Journal of Consumer Research, 29(1),
116–128.
Ioannidis, K. (2023). Anchoring on valuations and perceived informativeness. Journal of
Behavioral and Experimental Economics, 106, 102060.
Ioannidis, K., Offerman, T., Sloof, R. (2020). On the effect of anchoring on valuations when
the anchor is transparently uninformative. Journal of the Economic Science Association,
6(1), 77–94.
Islam, T., Pitafi, A.H., Arya, V., Wang, Y., Akhtar, N., Mubarik, S., Liang, X.B. (2021).
Panic Buying in the COVID-19 Pandemic: A Multi-Country Examination. Journal of
Retailing and Consumer Services, 59, 13.
Itzkowitz, J., Itzkowitz, J. Schwartz, A. (2023). Start Small and Stay Small: Anchoring in
App-Based Investing. Journal of Behavioral Finance, 25(4), 1–17.
Jaakkola, E. (2007). Purchase decision-making within professional consumer services:
Organizational or consumer buying behaviour? Marketing theory, 7(1), 93–108.
Jedynak, T. (2023). Wpływ otoczenia społecznego na planowany wiek przejścia na eme-
ryturę. Ubezpieczenia Społeczne . Teoria i praktyka, 159(4), 19–41.
Jin, K., Zhong, Z.Z., Zhao, E.Y. (2024). Sustainable digital marketing under big data: An
AI random forest model approach. IEEE Transactions on Engineering Management,
71, 3566–3579.140 Bibliografia
Jones, O., Gatrell, C. (2014). The future of writing and reviewing for IJMR. International
Journal of Management Reviews, 16(3), 249–264.
Kahneman, D., Tversky, A. (1979). Prospect theory: An analysis of decision under risk.
Econometrica, 47(2), 363–391.
Kamalpour, M., Watson, J., Buys, L. (2020). How can online communities support resi-
lience factors among older adults. International Journal of Human–Computer Interac-
tion, 36(14), 1342–1353.
Karaoglu, G., Hargittai, E., Hunsaker, A., Nguyen, M.H. (2021). Changing technologies,
changing lives: older adults’ perspectives on the benefits of using new technology. In-
ternational Journal of Communication, 15, 3887–3907.
Keane, M., Neal, T. (2021). Consumer Panic in the COVID-19 Pandemic. Journal of Eco-
nometrics, 220(1), 86–105.
Keller, K. (2008). Strategic Brand Management . 3rd ed. New Jersey: Prentice Hall.
Kieżel, E. (2000). Rynkowe zachowania konsumentów i ich determinanty. Studia Eko-
nomiczne, 10, 5–22.
Kim, J., Forsythe, S. (2010). Adoption of dynamic product imagery for online shopping:
Does age matter? International Review of Retail, Distribution and Consumer Research,
20(4), 449–467.
Kirk, C.P., Rifkin, L.S. (2020). I’ll Trade You Diamonds for Toilet Paper: Consumer React-
ing, Coping and Adapting Behaviors in the COVID-19 Pandemic. Journal of Business
Research, 117, 124–131.
Klimczak, K., Fryczak, J., Kaużyński, A. (2022). Cyfryzacja jako zmiana strategiczna w pol-
skich spółkach giełdowych. Organizacja i Kierowanie, 2(191), 53–66.
Kohlbacher, F., Chéron, E. (2012). Understanding „silver” consumers through cognitive
age, health condition, financial status, and personal values: Empirical evidence from
the world’s most mature market Japan. Journal of Consumer Behaviour, 11(3), 179–188.
Kollat, D.T., Engel, J.F., Blackwell, R.D. (1970). Current Problems in Consumer Behav-
ior Research. Journal of Marketing Research, 7(3), 327–332. DOI: 10.1177/00222437
7000700307.
Kos Kotlič, M., Vida, I. (2009). A Strategic Household Purchase: Consumer House Buying
Behavior. Managing Global Transitions, 7(1), 81.
Koslow, S., Shamdasani, P.N., Touchstone, E.E. (1994), Exploring language effects in ethnic
advertising: A sociolinguistic perspective. Journal of Consumer Research, 20(4), 575–585.
Kotler, Ph., Keller, K.L. (2006). Marketing Management. New Jersey: Pearson Education.
Kotler, Ph., Keller, K.L. (2011). Marketing Management. New Jersey: Prentice Hall.
Kotler, Ph. (2005). Armstrong: Principles of Marketing. Pearson Publications.
Kotler, Ph., Armstrong, G. (2010). Principles of marketing. Pearson Education.
Kowaleski, J.T., Szukalski, P. (2008). Wprowadzenie. W: J.T. Kowaleski, P. Szukalski (red.),
Starzenie się ludności Polski: między demografią a gerontologią społeczną (s. 7–9). Łódź:
Wydawnictwo Uniwersytetu Łódzkiego.Bibliografia 141
Kurkiewicz, J. (1992). Podstawowe metody analizy demograficznej. Warszawa: PWN.
Kurkiewicz, J. (red.) (2007). Ludzie starsi w rodzinie i społeczeństwie. Kraków: Wydawnic-
two Uniwersytetu Ekonomicznego.
Kuusisto, M. (2017). Organizational effects of digitalization: A literature review. Interna-
tional Journal of Organization Theory and Behavior, 20(03), 341–362.
Laforet, S. (2011). Brand names on packaging and their impact on purchase preference.
Journal of Consumer Behaviour, 10(1), 18–30.
Laibson, D. (1997). Golden eggs and hyperbolic discounting. Quarterly Journal of Eco-
nomics, 112(2), 443–478.
Laing, R. (2010). The Divided Self: An Existential Study in Sanity and Madness. London:
Penguin.
Lambert-Pandraud, R., Laurent, G., Mullet, E., Yoon, C. (2017). Impact of age on brand
awareness sets: A turning point in consumers’ early 60s. Marketing Letters, 28(2),
205–218.
Lange, V.G., Velamuri, V.K. (2014). Business model innovation in the retail industry:
Growth by serving the silver generation. International Journal of Entrepreneurship and
Innovation Management, 18(4), 310–329.
Laran, J., Dalton, A.N., Andrade, E.B. (2011). The Curious Case of Behavioral Backlash:
Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects.
Journal of Consumer Research, 37(6), 999–1014.
Lavery, K. (1999). Educating adland-is the advertising industry finally discovering the
older consumer? Journal of Marketing Practice: Applied Marketing Science, 5(6/7/8).
Lazarevic, V. (2012). Encouraging brand loyalty in fickle generation Y consumers. Young
Consumers, 13(1), 45–61.
Le Serre, D., Legohérel, P., Weber, K. (2013). Seniors’ motivations and perceived risks:
A cross-cultural study. Journal of International Consumer Marketing, 25(2), 61–79.
DOI: 10.1080/08961530.2013.759040.
Lee, D.C., Kim, J. (2024). Feeling younger and acting greener: The impact of subjective age
on sustainable consumption. Psychology & Marketing, 41(10), 2310–2328.
Lee, J.A., Kacen, J.J. (2008). Cultural influences on consumer satisfaction with impulse
and planned purchase decisions. Journal of Business Research, 61(3), 265–272. DOI:
10.1016/j.jbusres.2007.06.006.
Lee, J.E., Watkins, B. (2016). YouTube Vloggers’ Influence on Consumer Luxury Brand
Perceptions and Intentions. Journal of Business Research, 69(12), 5753–5760.
Lee, J., Lee, Y. (2015). The interactions of CSR, self-congruity and purchase intention
among  Chinese  consumers.  Australasian  Marketing  Journal,  23(1),  19–26.  DOI:
10.1016/j.ausmj.2015.01.003.
Lee, K.H., Shin, D. (2010). Consumers’ responses to CSR activities: The linkage between
increased awareness and purchase intention. Public Relations Review, 36(2), 193–195.
DOI: 10.1016/j.pubrev.2009.10.014.142 Bibliografia
Leiva‐Leon, D., Pérez-Quirós, G., Rots, E. (2020). Real-Time Weakness of the Global Econ-
omy: A First Assessment of the Coronavirus Crisis, https://papers.ssrn.com/sol3/papers.
cfm?abstract_id=3617695 [dostęp: 2.11.2024].
Levin, I.P., Schneider, S.L., Gaeth, G.J. (1998). All frames are not created equal: A typology
and critical analysis of framing effects. Organizational Behavior and Human Decision
Processes, 76(2), 149–188.
Li, L., Maniadis, Z., Sedikides, C. (2021). Anchoring in economics: A meta-analysis of
studies on willingness-to-pay and willingness-to-accept. Journal of Behavioral and
Experimental Economics, 90, 101629.
Li, S. (1998). Can the conditions governing the framing effect be determined? Journal of
Economic Psychology, 19(1), 133–153.
Lin, L.Y., Lu, C.Y. (2010). The influence of corporate image, relationship marketing, and
trust on purchase intention: The moderating effects of word-of-mouth. Tourism Review,
65(3), 16–34.
Lindskog, H. (2020). Globalization – Understanding the Correlations Between Attitudes
Towards Globalization, Time, Resources and Financial Resources. Paper presented at
the Artificial Intelligence For Knowledge Management, 2018.
Loroz, P.S., Helgeson, J.G. (2013). Boomers and their babies: An exploratory study compar-
ing psychological profiles and advertising appeal effectiveness across two generations.
Journal of Marketing Theory and Practice, 21(3), 289–306.
Luna, D., Forquer Gupta, S. (2001). An integrative framework for cross‐cultural consumer
behavior. International Marketing Review, 18(1), 45–69.
Lyons, B., Henderson, K. (2005). Opinion Leadership in a Computer‐Mediated Environ-
ment. Journal of Consumer Behaviour: An International Research Review, 4(5), 319–329.
Ma, Y., Xing, T. (2024). Encourage sustainable consumption among the elderly through
generativity. Journal of Retailing and Consumer Services, 81, 104053.
Macdonald, B., Hülür, G. (2021). Internet adoption in older adults: Findings from the
health and retirement study. Cyberpsychology, Behavior, and Social Networking, 24(2),
101–107.
Mandel, N., Dirk, S. (2008). The Sweet Escape: Effects of Mortality Salience on Con -
sumption Quantities for High-and Low-Self-Esteem Consumers. Journal of Consumer
Research, 35(2), 309–323.
Maniadis, Z., Tufano, F., List, J.A. (2014). One swallow doesn’t make a summer: New evi-
dence on anchoring effects. American Economic Review, 104(1), 277–290.
Marti, L., Puertas, R. (2023). Analysis of European competitiveness based on its innovative
capacity and digitalization level. Technology in Society, 72(3), 102206.
Martínez, J.M.G., Puertas, R., Martín, J.M.M., Ribeiro-Soriano, D. (2022). Digitalization,
innovation and environmental policies aimed at achieving sustainable production.
Sustainable Production and Consumption, 32, 92–100.Bibliografia 143
Mathur, A., Moschis, G.P. (2005). Antecedents of cognitive age: A replication and exten-
sion. Psychology & Marketing, 22(12), 969−994.
Mathur, A., Ong, F.S., Fatt, C.K., Rakrachakarn, P., Moschis, G.P. (2017). Beyond cognitive
age: Developing a multitheoretical measure of age and its assessment. Journal of Mar-
keting Analytics, 5(1), 31–43.
Mazurek-Łopacińska, K. (1995). Konsument-nowe wyzwanie dla marketingu. Prace Na-
ukowe Akademii Ekonomicznej we Wrocławiu . Zarządzanie i Marketing, 2(712), 15–22.
McCracken, G. (1986). Culture and consumption: A theoretical account of the structure
and movement of the cultural meaning of consumer goods. Journal of Consumer Re-
search, 13(1), 71–84. DOI: 10.1086/209048.
McCracken, G. (1988). Culture and Consumption: New Approaches to the Symbolic Char-
acter of Consumer Goods and Activities. Bloomington, IN: Indiana University Press.
McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the en-
dorsement process. Journal of Consumer Research, 16(3), 310–321.
McKay-Nesbitt, J., Manchanda, R.V., Smith, M.C., Huhmann, B.A. (2011). Effects of age,
need for cognition, and affective intensity on advertising effectiveness. Journal of  
Business Research, 64(1), 12–17.
Mendryk, I. (2019). Uczestnictwo w organizacji w perspektywie różnorodności wiekowej.
Warszawa: C.H. Beck.
Merkle, C., Schreiber, P., Weber, M. (2017). Framing and retirement age: The gap between
willingness-to-accept and willingness-to-pay. Economic Policy, 32(92), 757–809.
Mikels, J.A., Reed, A.E. (2009). Monetary losses do not loom large in later life: Age dif-
ferences in the framing effect. Journals of Gerontology Series B: Psychological Sciences
and Social Sciences, 64(4), 457–460.
Miller, D.W., Toman, M. (2015). An Analysis of the Syntactic Complexity in Service Cor-
poration Brand Slogans. Services Marketing Quarterly, 36(1), 37–50.
Miller, E.D. (2020). Loneliness in the Era of COVID-19. Frontiers in Psychology, 11(3).
Milner, T., Rosenstreich, D. (2013). Insights into mature consumers of financial services.
Journal of Consumer Marketing, 30(3), 248–257.
Moore, D.A., Healy, P.J. (2008). The trouble with overconfidence. Psychological Review,
115(2), 502.
Mortimer, J.T., Shanahan, M.J. (2007). Handbook of the life course. New York: Springer
Science & Business Media.
Morvan, C., Jenkins, W.J. (2017). An analysis of Amos Tversky and Daniel Kahneman’s
judgment under uncertainty: Heuristics and biases. London: Macat Library.
Moschis, G.P., Ong, F.S. (2011). Religiosity and consumer behavior of older adults: A study
of subcultural influences in Malaysia. Journal of Consumer Behaviour, 10(1), 8–17.
Moschis, G.P., Mathur, A., Smith, R.B. (1993). Older consumers’ orientations toward age-
based marketing stimuli. Journal of the Academy of Marketing Science, 21(3), 195–205.144 Bibliografia
Moschis, G.P. (2003). Marketing to older adults: an updated overview of present knowledge
and practice. Journal of Consumer Marketing, 20(6), 516–525.
Munthiu, M.C. (2009). The buying decision process and types of buying decision beha -
viour. Sibiu Alma Mater University Journals . Series A . Economic Sciences, 2(4), 27–33.
Mussweiler, T., Strack, F. (2001). The semantics of anchoring. Organizational behavior and
human decision processes, 86(2), 234–255.
Myers, J.H., Reynolds, W.H. (1967). Consumer behavior and marketing management. Bos-
ton, MA: Houghton Mifflin.
Nelson, R., Winter, S. (2002). Evolutionary Theorizing in Eonomics. Journal of Economic
Perspectives, 16(2), 23–46.
Ng, R., Chow, T.Y.J., Yang, W. (2022). The impact of aging policy on societal age stereotypes
and ageism. The  Gerontologist, 62(4), 598–606.
Novak, T.P., Hoffman D.L., Yung, Y.F. (2000). Measuring the customer experience in on -
line environments: a structural modelling approach. Marketing Science 19(1), 22–42.
Nyagadza, B. (2022). Sustainable digital transformation for ambidextrous digital firms:
Systematic literature review, meta-analysis and agenda for future research directions.
Sustainable Technology and Entrepreneurship, 1(3), 100020.
Ogonowski, P. (2020). Ecommerce in the United Kingdom (UK) – Trends, Forecasts and
Statistics. https://www.growcode.com/blog/ecommerce-uk/ [dostęp: 6.01.2025].
ONS – Office for National Statistics (2021), Internet sales as a percentage of total retail
sales (%). https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/
j4mc/drsi [dostęp: 2.12.2024].
Palgi, Y., Shrira, A., Ring, L., Bodner, E., Avidor, S., Bergman, Y., Cohen-Fridel, S., Keisari,
S., Hoffman, Y. (2020). The Loneliness Pandemic: Loneliness and Other Concomi -
tants of Depression, Anxiety and Their Comorbidity During the COVID-19 Outbreak.  
Journal of Affective Disorders, 275, 109–111.
Palska, H. (2004). Starość i kultura młodości. Jeszcze raz o problemie starzenia się społe-
czeństwa w Polsce. W: H. Domański, A. Ostrowska, A. Rychard (red.). Niepokoje polskie
(s. 361–380). Warszawa: Wydawnictwo IFIS PAN.
Pan, Y., Schmitt, B. (1996), Language and brand attitudes: impact of script and sound
matching in Chinese and English. Journal of Consumer Psychology, 5(3), 263–277.
Park, D.C., Lautenschlager, G., Hedden, T., Davidson, N.S., Smith, A.D., Smith, P.K. (2002).
Models of visuospatial and verbal memory across the adult life span. Psychology and
Aging, 17(2), 299−320.
Park, H., Kim Y.K. (2016). Proactive Versus Reactive Apparel Brands in Sustainability:
Influences on Brand Loyalty. Journal of Retailing and Consumer Services, 29, 114–22.
Parsons, A.S., Wijesekera, T.P., Olson, A.P., Torre, D., Durning, S.J., Daniel, M. (2024).
Beyond thinking fast and slow: Implications of a transtheoretical model of clinical
reasoning and error on teaching, assessment, and research. Medical Teacher, 1–12.Bibliografia 145
Paul, S. (1938). A note on the pure theory of consumer behavior. Economica, 5(17), 61–71.
Pelau, C., Pop, M.I., Ene, I., Lazar, L. (2021). Clusters of skeptical consumers based on
technology and AI acceptance, perception of social media information and celebrity
trend setter. Journal of Theoretical and Applied Electronic Commerce Research , 16(5),
1231–1247.
Peng, C.Y.J, Lee, K.L., Ingersoll, G.M. (2002). An Introduction to Logistic Regression
Analysis and Reporting. Journal of Educational Research, 96(1), 3–14.
Perek-Białas, J., Turek, K. (2011). Starszy pracownik z punktu widzenia pracodawcy. W:
J. Mucha, Ł. Krzyżowski (red.). Ku socjologii starości (s. 131–151). Kraków: Wydaw-
nictwo AGH.
Phipps, M., Ozanne, J.L. (2017). Routines Disrupted: Reestablishing Security through
Practice Alignment, Journal of Consumer Research, 44(2), 361–380.
Pinker, S. (1994). The Language Instinct. New York, NY: Morrow and Co.
Plaud, C., Guillemot, S. (2015). Service interactions and subjective well-being in later life.
Journal of Services Marketing, 29(4), 245–254.
Price, L.L., Coulter, R.A. (2019). Crossing Bridges: Assembling Culture into Brands and
Brands into Consumers’ Global Local Cultural Lives. Journal of Consumer Psychology,
29(3), 547–554. DOI: 10.1002/jcpy.1121.
Rabin, M. (2002). A perspective on psychology and economics. European Economic Review,
46(4–5), 657–685.
Radhakrishnan, B., Shineraj, G., Anver Muhammed, K.M. (2013). Application of data min-
ing in marketing. International Journal of Computer Science and Network, 2(5), 41–46.
Raherison, C., Nejjari, C., Marty, M.L., Filleul, L., Barberger‐Gateau, P., Dartigues, J.F.,
Tessier, J.F. (2004). IgE level and Phadiatop in an elderly population from the PAQUID
cohort: Relationship to respiratory symptoms and smoking. Allergy, 59(9), 940–945.
Rahhal, T.A., May, C.P., Hasher, L. (2002). Truth and character: Sources that older adults
can remember. Psychological Science, 13(2), 101−105.
Rahman, K., Areni, C.S. (2016). The Benefits of Quantifying Qualitative Brand Data:
A mixed-method approach for converting free brand associations to a brand equity
index. International Journal of Market Research, 58(3), 421–450.
Raport MNiSW, UKSW, Fundacja PAN (2024). Diagnoza dotycząca podejmowania ak-
tywności edukacyjnej wśród seniorów i jej znaczenia dla ich jakości życia oraz określenie
niezbędnych czynników i warunków do optymalnej efektywności działań w obszarze
edukacji senioralnej w Polsce w oparciu o przegląd najnowszej literatury naukowej kra-
jowej i zagranicznej. https://rob.uksw.edu.pl/wp-content/uploads/2024/07/Raport-z-
-diagnozy-edukacja-senioralna-07-20241-2.pdf [dostęp: 15.11.2024].
Read, D., van Leeuwen, B. (1998). Predicting hunger: The effects of appetite and delay on
choice. Organizational Behavior and Human Decision Processes, 76(2), 189–205.146 Bibliografia
Reyna, V.F. (2004). How people make decisions that involve risk: A dual-processes appro-
ach. Current Directions in Psychological Science, 13(2), 60−66.
Rhue, L. (2023). The Anchoring Effect, Algorithmic Fairness, and the Limits of Informa -
tion Transparency for Emotion Artificial Intelligence. Information Systems Research,
35(5).
Rindfleisch, A., Burroughs, J.E., Wong, N. (2009). The Safety of Objects: Materialism,
Existential Insecurity, and Brand Connection. Journal of Consumer Research, 36(1),
1–16.
Ritzer, G. (2003). Rethinking globalization: Glocalization/globalization and something/
nothing. Sociological Theory, 21 (3), 193–209.
Roggeveen, A.L., Sethuraman, R. (2020). How the COVID-19 Pandemic May Change the
World of Retailing. Journal of Retailing, 96(2), 169–71.
Rokeach, M. (1968), A theory of organization and change in value-attitude systems. Journal
of Social Issues, 24(1), 13–33.
Rokeach, S.J. (1973). Values and violence: A test of the subculture of violence thesis. Ame-
rican Sociological Review, 38(6), 736–749.
Rook, D.W. (1985), The ritual dimension of consumer behavior. Journal of Consumer
Research, 12(3), 251–264.
Rosset, E. (1959). Proces starzenia się ludności. Warszawa: Polskie Wydawnictwo Gos-
podarcze.
Rozenkrants, B. (2015). You Are Only as Old as You Feel: The Influence of Subjective Age
on Consumer Behavior. Stanford University.
Rudnicki, L. (2012). Zachowania konsumentów na rynku. Warszawa: PWE.
Rusanova, N.E. (2014). The Concept of Age in Demography and Today’s Older Generation.
Sociological Research, 53(4), 80–92.
Rybaczewska, M., Jirapathomsakul, S., Liu, Y., Tsing Chow, W., Thanh Nguyen, M. (2020).
Slogans, Brands and Purchase Behaviour of Students, Young Consumers, 21(3). DOI:
10.1108/YC-07-2019-1020.
Rybaczewska, M., Sułkowski, Ł. (2020). Company image as an employer on Poland’s mo-
bile telecommunication market and its relationship with consumer recommendations.
Entrepreneurial Business and Economics Review, 8(2), 141–152.
Rybaczewska, M., Sparks, L. (2020). Locally-owned convenience stores and the local econ-
omy. Journal of Retailing and Consumer Services, 52, 101939.
Rybaczewska, M., Sparks, L. (2021). Ageing consumers and e-commerce activities. Ageing
& Society, 42(8), 1879–1898.
Rybaczewska, M., Kłopocka, A.M., Kuszewski, T. Sułkowski, Ł. (2021). Consumers’ re-
sponse to pandemic threat: Purchase behaviour in convenience stores. Evidence from
British panel data. Journal of International Studies, 14(4), 2071–8330.Bibliografia 147
Rybaczewska, M., Kłopocka, A.M., Kuszewski, T., Sułkowski, Ł. (2023). Grocery shopping
behaviour in the era of COVID-19: panel data analysis from convenience store sector
in England, Scotland and Wales. Economics and Sociology, 16(2), 210–228.
Rybaczewska, M., Sułkowski, Ł., Bilan, Y. (2021). COVID-19 Pandemic and Independent
Convenience Stores in the United Kingdom. Engineering Economics, 32(3), 258–265.
Rydzewska, K., Nielek, R., Pawłowska, J., Wierzbicki, A., Sedek, G. (2024). Performance of
aging consumers in an e-commerce product choice task: The role of working memory
and decision strategies. PloS One, 19(6).
Rydzewska, K., Pawłowska, J., Nielek, R., Wierzbicki, A., Sedek, G. (2021). Cognitive lim-
itations of older e-commerce customers in product comparison tasks. W: Human-Com-
puter Interaction – INTERACT 2021 (s. 646–656). 18th IFIP TC 13 International
Conference, Bari, Italy, August 30–September 3, Proceedings, Part III 18. Springer
International Publishing.
Rytelewska, G., Kłopocka, A. (2010). Wpływ czynników demograficznych na poziom
i strukturę oszczędności gospodarstw domowych w Polsce (The impact of demographic
factors on the level and structure of household savings in Poland). Bank i Kredyt, 1, 57–80.
Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P., Saaeidi, S.A. (2015). How does corporate social
responsibility contribute to firm financial performance? The mediating role of com -
petitive advantage, reputation, and customer satisfaction. Journal of Business Research,
68(2), 341–350. DOI: 10.1016/j.jbusres.2014.06.024.
Sahli, A., Zhai, Y. (2024). Cultivating consumer resilience: understanding and navigating
adolescents’ responses to intrusive advertising. International Journal of Organizational
Analysis.
Salthouse, T.A. (2012). Consequences of age-related cognitive declines. Psychology Press.
Sánchez, B.U., Asimakopoulos, G. (2012). Regulation and competition in the European
mobile communications industry: An examination of the implementation of mobile
number portability. Telecommunications Policy, 36(3), 187–196.
Schewe, C.D., Meredith, G. (2004). Segmenting global markets by generational cohorts:
Determining motivations by age. Journal of Consumer Behavior, 4(1), 51−63
Schmitt, B.H., Zhang, S. (1998). Language structure and categorization: A study of clas-
sifiers in consumer cognition, judgment, and choice. Journal of Consumer Research,
25(2), 108–122.
Schwarzmüller, T., Brosi, P., Duman, D., Welpe, I.M. (2018). How does the digital trans-
formation affect organizations? Key themes of change in work design and leadership.
Management Revue, 29(2), 114–138.
Selwyn, N., Gorard, S., Furlong, J., Madden, L. (2003). Older adults’ use of information
and communications technology in everyday life. Ageing & Society, 23(5), 561–582.
Sherry, J.F., Jr, Camargo, E.G. (1987). May your life be marvelous: English language label-
ling and the semiotics of Japanese promotion, Journal of Consumer Research, 14(2),
174–188.148 Bibliografia
Sheth, J. (2020). Impact of COVID-19 on Consumer Behavior: Will the Old Habits Return
or Die? Journal of Business Research, 117, 280–283.
Shie, F.S. (2019). The anchoring effect of historical peak to house price. Journal of Real
Estate Research, 41(3), 443–472.
Shinan-Altman, S., Werner, P. (2019). Subjective age and its correlates among middle-aged
and older adults. The International Journal of Aging and Human Development, 88(1),
3–21.
Shiv, B., Nowlis, S.M. (2004). The effect of distractions while tasting a food sample: The
interplay of informational and affective components in subsequent choice. Journal of
Consumer Research, 31(3), 599−699.
Shugan, S.M. (2006). Are Consumers Rational? Experimental Evidence? Marketing Science,
25(1), 1–7.
Sigurdsson,  V.  (2013).  Consumer  behaviour  analysis  and  ascription  of  intentionali-
ty to the explanation of consumer choice. Marketing Theory, 13 (1), 133–135. DOI:
10.1177/1470593112467272.
Sikora-Wachowicz, B., Lewandowska, K., Keresztes, A., Werkle-Bergner, M., Marek, T.,
Fafrowicz, M. (2019). False recognition in short-term memory – age-differences in
confidence. Frontiers in psychology, 10, 2785.
Silvera, D.H., Meyer, T., Laufer, D. (2012). Age-related reactions to a product harm crisis.
Journal of Consumer Marketing, 29(4), 302–309.
Singh, J., Del Bosque, I.R. (2008). Understanding corporate social responsibility and prod-
uct perceptions in consumer markets: A cross-cultural evaluation. Journal of Business
Ethics, 80(3), 597–611.
Skawińska, E. (2010). Competitiveness Management: Monograph: Publishing House of  
Poznan: Publishing House of Poznan University of Technology.
Smyczek, S. (2002). Dysonans pozakupowy – porażka czy obszar działania firmy? Mar-
keting i Rynek, 3.
Smyczek, S. (2012). Consumer behavior on international market. Warszawa: Wydawnictwo
Placet.
Snyder, H. (2019). Literature review as a research methodology: An overview and guide-
lines. Journal of Business Research, 104, 333–339.
Solomon, M.R. (2010). Consumer behaviour: A European perspective. Pearson education.
Solomon, M.R. (1983). The role of products as social stimuli: A symbolic interactionism
perspective, Journal of Consumer Research, 10(3), December 319–329.
Solomon, M.R., Anand, P. (1985). Ritual costumes and status transition: The female busi-
ness suit as totemic emblem. W: E. Hirschman, M. Holbrook (eds), Advances in Con-
sumer Research (s. 315–318). Provo, UT: Association for Consumer Research.
Sourbati, M. (2009). It could be useful, but not for me at the moment’: Older people, in-
ternet access and e-public service provision. New Media & Society, 11(7), 1083–1100.Bibliografia 149
Statista (2024). E-commerce in the UK. https://www.statista.com/statistics/285978/e-com-
merce-share-of-retail-sales-in-the-united-kingdom-uk/ [dostęp: 11.12.2024].
Stephan, E., Kiell, G. (2000). Decision processes in professional investors: Does expertise
moderate judgmental biases. 29th European Marketing Academy Conference (EMAC),
23–26 May, Rotterdam, Netherlands.
Sternthal, B., Bonezzi, A. (2009). Consumer decision making and aging: A commentary.
Journal of Consumer Psychology, 19(1), 23–27.
Stigler, G. J. (1954). The early history of empirical studies of consumer behavior. Journal
of Political Economy, 62(2), 95–113.
Stypińska, J. (2015). Starszy pracownik na rynku pracy w Polsce: 40+? 50+? Czy tylko
„plus”? Studia Socjologiczne, 217(2), 143–165.
Sugden, R., Zheng, J., Zizzo, D.J. (2013). Not all anchors are created equal. Journal of Eco-
nomic Psychology, 39, 21–31.
Sułkowski, Ł. (2020). COVID-19 Pandemic; Recession, Virtual Revolution Leading to
De-Globalization? Journal of Intercultural Management, 12(1), 1–11.
Sun, Z., Fu, S., Jiang, T. (2022). Gain-framed product descriptions are more appealing
to elderly consumers in live streaming E-commerce: Implications from a controlled
experiment. Data and Information Management, 6(4), 100022.
Syrek, E. (2002). Jakość życia ludzi starszych. W: L. Frąckiewicz (red.). Polska a Europa .
Procesy demograficzne u progu XXI wieku  . Proces starzenia się ludności Polski i jego
społeczne konsekwencje (s. 134–238). Katowice: Akademia Ekonomiczna.
Szarota, Z. (2010). Starzenie się i starość w wymiarze instytucjonalnego wsparcia na przy-
kładzie Krakowa. Kraków: Wydawnictwo Uniwersytetu Pedagogicznego.
Szatur-Jaworska, B. (red.) (2008). Stan przestrzegania praw osób starszych w Polsce . Analiza
i rekomendacje działań. Warszawa: Biuro Rzecznika Praw Obywatelskich.
Szmigin, I., Carrigan, M. (2000). The older consumer as innovator: does cognitive age hold
the key? Journal of Marketing Management, 16(5), 505–527.
Szmigin, I., Maddock, S., Carrigan, M. (2003). Conceptualising community consumption:
Farmers’ markets and the older consumer. British Food Journal, 105(8), 542–550.
Światowy, G. (2006). Zachowania konsumentów: Determinanty oraz metody poznania
i kształtowania. Warszawa: PWE.
Tagscherer, F., Carbon, C.C. (2023). Leadership for successful digitalization: A literature
review on companies’ internal and external aspects of digitalization. Sustainable Tech-
nology and Entrepreneurship, 2(10), 100039.
Tahir, M.B., Batool, A. (2020). COVID-19: Healthy Environmental Impact for Public Safety
and Menaces Oil Market. Science of the Total Environment, 740, 4.
Tang, Y.C., Hsieh, Y.C., Chiu, H.C. (2017). Purchase decision: does too much choice le-
ave us unhappy? European Journal of Marketing, 51(7–8), 1248–1265. DOI: 10.1108/
ejm-01-2015-0022.150 Bibliografia
Tatnall, A., Lepa, J. (2003). The Internet, e-commerce and older people: an actor-network
approach to researching reasons for adoption and use. Logistics Information Manage-
ment, 16(1), 56–63.
Taylor, D.G., Strutton, D. (2010). Has e-marketing come of age? Modeling historical influ -
ences on post-adoption era Internet consumer behaviors. Journal of Business Research,
63(9), 950–956.
Taylor, C.R., Miracle, G.E., Wilson, R.D. (1997). The impact of information level on the
effectiveness of US and Korean television commercials. Journal of Advertising, 26(1),
1–18.
Teller, C., Gittenberger, E., Schnedlitz, P. (2013). Cognitive age and grocery-store patronage
by elderly shoppers. Journal of Marketing Management, 29(3–4), 317–337.
Thakur, J., Kushwaha, B.P. (2024). Artificial intelligence in marketing research and future
research directions: Science mapping and research clustering using bibliometric analy-
sis. Global Business and Organizational Excellence, 43(3), 139–155.
Thakur, R. (2018). Customer Engagement and Online Reviews. Journal of Retailing and
Consumer Services, 41, 48–59.
Thaler, R. (1980). Judgement and decision making under uncertainty: What economists
can learn from psychology. Risk Analysis in Agriculture: Research and Educational
Developments, January 16–18, Tucson, Arizona.
Thaler, R. (1980). Toward a Positive Theory of Consumer Choice. Journal of Economic
Behavior & Organization, 1(1), 39–60.
Thaler, R.H. (1992). The Winner’s Curse: Paradoxes and Anomalies of Economic Life . New
York: The Free Press.
Thaler, R.H. (2000). Od Homo Oeconomicus do Homo Sapiens. Gospodarka Narodowa,
161(7–8).
Thaler, R.H. (2016). Behavioral economics: Past, present, and future. American Economic
Review, 106(7), 1577–1600.
Thaler, R.H., Sunstein, C.R. (2008). Nudge: Improving Decisions About Health, Wealth, and
Happiness. Yale University Press.
Thompson, N.J., Thompson, K.E. (2009). Can marketing practice keep up with Europe’s
ageing population? European Journal of Marketing, 43(11–12), 1281–1288.
Timokhina, G., Wagner, R., Urkmez, T. (2015). Cross-Cultural Variations In Consumer
Behaviour: Literature Review. W: C. Brătianu, A. Zbuchea, F. Pînzaru, E.-M. Vătămă-
nescu, R.D. Leon (eds), Strategica . Local versus Global (s. 740–750). Bucharest: Tritonic.
Timothy, R. (2001). The Art and Science of the Advertising Slogan. ADSlogans Unlimited.
Tobiasz-Adamczyk, B., Brzyska, M., Brzyski, P., Florek, M., Plak, J. (2012). Niekorzystne
aspekty wieku starszego z perspektywy socjologii medycyny. Przestrzenie, 184.Tomer, J.F. (2007). What is Behavioral Economics? Journal of Socio-Economics, 36(3),
463–479.
Tréguer, J.-P. (2002). 50+ Marketing. New York: Palgrave MacMillan.
Tucker, C.E. (2014). Social networks, personalized advertising, and privacy controls. Jour-
nal of Marketing Research, 51(5), 546–562.
Turek, K. (2011). Aktywność społeczna osób starszych w Polsce . Trzeci sektor seniorów . Ku
socjologii starości. Kraków: Wydawnictwo AGH.
Tversky, A. (1972). Elimination by aspects: A theory of choice. Psychological Review, 79(4),
281–299.
Tversky, A. (1974). Assessing uncertainty. Journal of the Royal Statistical Society: Series B
(Methodological), 36(2), 148–159.
Tversky, A., Kahneman, D. (1971). Belief in the law of small numbers. Psychological Bul-
letin, 76(2), 105–110.
Tversky, A., Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases:
Biases in judgments reveal some heuristics of thinking under uncertainty. Science,
185(4157), 1124–1131.
Tversky, A., Kahneman, D. (1981). The framing of decisions and the psychology of choice.
science, 211(4481), 453–458.
Tyagi, C.L., Kumar, A. (2004). Consumer Behaviour. New Delhi: Atlantic Publishers and
Distributors.
Tyler, M., De George-Walker, L., Simic, V. (2020). Motivation matters: Older adults and
information communication technologies. Studies in the Education of Adults, 52(2),
175–194.
Uggerslev, K.L., Fassina, N.E., Kraichy, D. (2012). Recruiting through the stages: A me-
ta-analytic test of predictors of applicant attraction at different stages of the recruiting
process. Personnel Psychology, 65(3), 597–660. DOI: 10.1111/j.1744-6570.2012.01254.x.
United Nations (2022), World Population Prospects 2022, https://www.un.org/en/global-
-issues/ageing [dostęp: 16.09.2024].
Urch, C.E., George, A.J.T. (2020). COVID-19: Less Haste, More Safety Let’s Stop Talking
About Covid-Safe and Covid-Secure-It’s Covid-Mitigated. British Medical Journal, 370, 1.
Uzunoğlu, E., Kip, S.M. (2014). Brand Communication through Digital Influencers: Lever-
aging Blogger Engagement. International Journal of Information Management, 34(5),
592–602.
van Droogenbroeck, E., van Hove, L. (2017). Adoption of Online Grocery Shopping: Per-
sonal or Household Characteristics? Journal of Internet Commerce, 16(3), 255–286.
Vargas-Hernandez, J.G. (2014). Research Methodology Strategies in Strategic Manage-
ment. Interdisciplinary Management Research, 10, 106–147.
Bibliografia 151152 Bibliografia
Vermeer, N., van Rooij, M., van Vuuren, D. (2019). Retirement age preferences: The role
of social interactions and anchoring at the statutory retirement age. De Economist,
167(4), 307–345.
Vinson, D.E., Scott, J.E., Lamont, L.M. (1977). The role of personal values in marketing
and consumer behavior. Journal of Marketing, 41, 44–50.
Vivek, S.D., Beatty, S.E., Morgan, R.M. (2012). Customer Engagement: Exploring Custo-
mer Relationships Beyond Purchase. Journal of Marketing Theory and Practice, 20 (2),
122–146.
Wagner, N., Hassanein, K., Head, M. (2010). Computer use by older adults: A multi-dis-
ciplinary review. Computers in Human Behavior, 26(5), 870–882.
Wahlin, A., Macdonald, S., deFrias, C., Nilsson, L.-G., Dixon, R. (2006). How do health
and biological age influence chronological age and sex differences in cognitive aging:
moderating, mediating, or both. Psychology and Aging, 21(2), 318−331.
Waldstein, S. (2000). Health effects on cognitive aging. W: P.C. Stern, L.L. Carstensen (eds),  
The Aging Mind: Opportunities in Cognitive Research National Research Council. Wash-
ington: National Academy Press.
Wang, X.T. (1996). Framing effects: Dynamics and task domains. Organizational Behavior
and Human Decision Processes, 68(2), 145–157.
Watts, D.J., Dodds, P.S. (2007). Influentials, Networks, and Public Opinion Formation.
Journal of Consumer Research, 34(4), 441–458.
Weber, A.M., Mittwoch, A.C., Herbet-Homenda, W., Stefaniuk, W. (2024). Digitalizing
the Commercial Banking Business Model: Vanishing Bank Branches and the Risks
of Financial Exclusion of the Elderly. W: M. Bodellini, G. Gimigliano, D. Singh (eds),
Commercial Banking in Transition: A Cross-Country Analysis (s. 87–107). Springer
International Publishing.
Wei, Y.J., Donthu, N., Bernhardt, K.L. (2013). Effects of cognitive age, dispositional time
perceptions, and time view manipulations on product attribute evaluations. Journal of
Business Research, 66(11), 2171–2177.
West, R., Murphy, K.J., Armilio, M.L., Craik, F.I., Stuss, D.T. (2002). Effects of time of day
on age differences in working memory. Journals of Gerontology: Series B, 57(1), 3–10.
Whittler, T.E. (1989). Viewers processing of actors’ race and message claims in advertising
stimuli. Psychology & Marketing, 6(4), 287–309.
WHO (2024). Ageing and health, https://www.who.int/news-room/fact-sheets/detail/age-
ing-and-health [dostęp: 16.09.2024].
Wilkes, R.E., Valencia, H. (1989). Hispanics and blacks in television commercials. Journal
of Advertising, 18(1), 19–25.
Williams, P., Drolet, A. (2005). Age-related differences in responses to emotional adverti-
sements. Journal of Consumer Research, 32(3), 343−354.Wilson, C. (2018). Is it love or loneliness? Exploring the impact of everyday digital tech-
nology use on the wellbeing of older adults. Ageing & Society, 38(7), 1307–1331.
Wilson, D.F. (2000). Why divide consumer and organizational buyer behaviour? European
Journal of Marketing, 34(7), 780–796.
Wilson‐Nash, C., Pavlopoulou, I. (2024). Nostalgia and negotiation: The electronic word‐
of‐mouth and social well‐being of older consumers. Psychology & Marketing, 41(3),
532–546.
Windschitl, P.D., O’Rourke, J. (2015). Optimism Biases: Types and Causes. W: K. Gideon,
W. George (eds), The Wiley Blackweel Handbook of Judgment and Decision Making   
(s. 431–455). John Wiley and Sons.
Wiseman, E. (2014). Lights, Camera, Lipstick: Beauty Vloggers are Changing the Face of the
Beauty Industry. https://www.theguardian.com/fashion/2014/jul/20/beauty-bloggers-
-changing-makeup-industry [dostęp: 23.12.2024].
Wolkewitz, M., Rothenbacher, D., Löw, M., Stegmaier, C., Ziegler, H., Radulescu, M.,
Diepgen, T.L. (2007). Lifetime prevalence of self‐reported atopic diseases in a popula-
tion‐based sample of elderly subjects: Results of the ESTHER study. British Journal of
Dermatology, 156(4), 693–697.
Woś, J., Rachocka, J., Kasperek-Hoppe, M. (2004). Zachowania konsumentów – teoria
i praktyka. Poznań: Wydawnictwo Akademii Ekonomicznej.
Wrede, M., Velamuri, V.K., Dauth, T. (2020). Top managers in the digital age: Exploring
the role and practices of top managers in firms’ digital transformation. Managerial and
Decision Economics, 41(8), 1549–1567.
Wu, C., Lin, Y. (2018). Aging consumer perceptions and sensory challenges: Toward a com-
prehensive marketing framework. Marketing and Aging Review, 7(3), 142–156.
Xi, W., Zhang, X., Ayalon, L. (2022). The framing effect of intergenerational comparison
of technologies on technophobia among older adults. The Journals of Gerontology:
Series B, 77(7), 1179–1185.
Yi, Y., Gong, T. (2008). The electronic service quality model: The moderating effect of
customer self-efficacy. Psychology Marketing, 25(7), 587–601.
Yoon, C., Cole, C.A., Lee, M.P. (2009). Consumer decision making and aging: Current
knowledge and future directions. Journal of Consumer Psychology, 19(1), 2–16.
Yoon, C., Laurent, G., Fung, H.H., Gonzalez, R., Gutchess, A.H., Hedden, T., Lambert-Pan-
draud, R., Mather, M., Park, D.C., Peters, E., Skurnik, I. (2005). Cognition, persuasion
and decision making in older consumers. Marketing Letters, 16(3), 429–441.
Yoon, C., Hasher, L., Feinberg, F., Rahhal, T.A., Winocur, G. (2000). Cross-cultural differ-
ences in memory: The role of culture-based stereotypes about aging. Psychology and
Aging, 15(4), 694.
Yoon, S., Fong, N.M., Dimoka, A. (2019). The robustness of anchoring effects on prefer -
ential judgments. Judgment and Decision Making, 14(4), 470–487.
Bibliografia 153154 Bibliografia
Yoon, S., Fong, N. (2019). Uninformative anchors have persistent effects on valuation
judgments. Journal of Consumer Psychology, 29(3), 391–410.
Zalega, T. (2015). Ekonomia behawioralna jako nowy nurt ekonomii-zarys problemtyki.
Studia i Materiały, 1(18), 7–25.
Zalewska, J. (2010). Starość a przemiany więzi społecznych. Kultura i Społeczeństwo, 3,
131–150.
Zhang, S.S., van Doorn, J., Leeflang, P.S. (2014). Does the importance of value, brand and
relationship equity for customer loyalty differ between Eastern and Western cultures?
International Business Review, 23(1), 284–292.
Zhang, T., Zhang, D. (2007). Agent-based simulation of consumer purchase decision-mak-
ing and the decoy effect. Journal of Business Research, 60(8), 912–922.
Zhang, Y. (2015). The Impact of Brand Image on Consumer Behavior: A Literature Re -
view. Open Journal of Business and Management, 3(1), 58–62. https://file.scirp.org/pdf/
OJBM_2015011615441425.pdf [dostęp: 3.01.2025].
Zhang, Y., Wang, X., Zhao, X. (2023). Supervising or assisting? The influence of virtual
anchor driven by AI – human collaboration on customer engagement in live streaming
e-commerce. Electronic Commerce Research, 1–24.
Zhao, L., Fu, B. (2024). Assessing the Impact of Recommendation Novelty on Older Consu-
mers: Older Does Not Always Mean the Avoidance of Innovative Products. Behavioral
Sciences, 14(6), 473.
Zhu, P., Wang, Z., Li, X., Liu, Y. H., Zhu, X. (2020). Understanding promotion framing
effect on purchase intention of elderly mobile app consumers. Electronic Commerce
Research and Applications, 44, 101010.
Zniva, R., Weitzl, W. (2016). It’s not how old you are but how you are old: A review on aging
and consumer behavior. Management Review Quarterly, 66(4), 267–297.
Zrałek, J. (2007). Konsumenci wobec public relations – komunikacyjne uwarunkowania
zachowań nabywczych. Katowice: Wydawnictwo Akademii Ekonomicznej.
Zvolensky, M.J., Garey, L., Rogers, A.H., Schmidt, N.B., Vujanovic, A.A., Storch, E.A.,
Buckner, J.D., Paulus, D.J., Alfano, C., Smits, J.A.J., O’Cleirigh, C. (2020). Psychological,
Addictive, and Health Behavior Implications of the COVID-19 Pandemic. Behaviour
Research and Therapy , 134, 16.