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  • The influence of Polands accession to the euro zone on the international competitiveness and internationalisation of Polish companies

The influence of Polands accession to the euro zone on the international competitiveness and internationalisation of Polish companies

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  • Autor: Marian Gorynia Barbara Jankowska
  • Wydawca: Difin
  • ISBN: 978-83-7641-824-7
  • Data wydania: 2013
  • Liczba stron/format: 240/B5
  • Oprawa: miękka

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The book is the result of a research project funded by a grant from Poland’s Ministry of Science and Higher Education. The name of the project was “The influence of Poland’s accession to the euro zone on the international competitiveness and internationalisation of Polish companies” (N N115 257136). The project was carried out in 2009-2010 by a research team consisting of Marian Gorynia (project leader); Barbara Jankowska, Maciej Pietrzykowski, Piotr Tarka and Marlena Dzikowska.

The main reason for conducting the study was to contribute to and enrich the debate over Poland’s accession to the euro zone. The debate is characterised by a clear focus on macroeconomic issues. This is perfectly understandable and justified. What seems less understandable and justified is the virtual absence of reflection or in-depth research on the microeconomic determinants of the currency integration process. “Translating” the macroeconomic and regulatory determinants of corporate behaviour into companies’ actual activities may be different than expected. Companies’ actual reactions to macroeconomic factors and to the economic-policy instruments applied may differ from popular models, mechanisms and stereotypes.

Realising that managers’ perception of a future business world has numerous limitations, the authors of the present study do not intend to make absolute the results of their research. It seems, however, that the results presented here could serve as a valuable supplement to studies which adopt an entirely different perspective.
The present study focuses on the influence of joining the euro zone on corporate competitiveness. For, in actual fact, an answer to the question about whether or not it is worthwhile or advisable to join the euro boils down to assessing the influence of accession on companies’ competitiveness. If entering the euro zone boosts Polish companies’ competitiveness, it will mean that Operation Euro made sense from the economic point of view.

CONTENTS:
 
INTRODUCTION
Marian Gorynia, Barbara Jankowska, Maciej Pietrzykowski
 
Chapter 1. THE THEORETICAL AND CONCEPTUAL PART
 
1. Basic concepts of company competitiveness
Marian Gorynia, Barbara Jankowska, Piotr Tarka
 
1.1. Competition as a basic concept for competitiveness
1.2. The essence of competitiveness
1.3. Definitions of company competitiveness
1.4. Classifications of company competitiveness
1.5. Dimensions of company competitiveness – an attempt at conceptualization and operationalisation
1.5.1. Competitive position
1.5.2. Competitive potential
1.5.3. Competitive strategy
1.5.4. Competitive advantage
1.6. International competitiveness and company internationalisation
 
2. The main concepts of company internationalization
Marian Gorynia, Barbara Jankowska
 
2.1. Models of internationalisation
2.2.1. The sequential (conventional, traditional, evolutionary) model
2.1.2. Unconventional internationalisation and simultaneous internationalisation
2.1.3. Internationalisation from the viewpoint of the network approach
2.2. Measuring internationalisation
 
3. Currency and monetary union and the operation of the euro zone as determinants of company competitiveness
Marlena Dzikowska, Maciej Pietrzykowski
 
3.1. Theoretical foundations of Economic and Monetary Union
3.1.1. Monetary union as a form of international economic integration
3.1.2. The optimum currency area theory
3.1.3. The construction and workings of the monetary union in EU member states
3.2. The operation of Economic and Monetary Union and Poland’s position
3.2.1. Differences in the levels of economic development
3.2.2. Nominal, real and legal convergence
3.2.3. The mobility of production factors and labour market flexibility
3.2.4. Economies’ openness
3.2.5. The diversification of production and the level of intra-industry trade
3.2.6. Business-cycle synchronisation
3.2.7. The problem of asymmetric shocks
3.2.8. Monetary and fiscal policy under monetary union
3.3. The euro zone as an optimum currency area
 
4. An analytical scheme of the influence of Poland’s accession to the euro zone on the international competitiveness and internationalisation of Polish companies
Marian Gorynia, Barbara Jankowska
 
4.1. An analytical scheme as a research tool
4.2. An analytical scheme of the influence of joining the euro on the international competitiveness and internationalisation of Polish companies
4.3. Poland’s accession to the euro zone – implications for the international competitiveness and internationalisation of Polish companies – a deductive and literature-based approach
4.4. The influence of Poland’s accession to the euro zone on the international competitiveness and internationalisation of Polish companies – exploratory research
4.4.1. The methodology, assumptions, characteristics and method of data analysis
4.4.2. Characteristics of the sample under study
4.4.3. The influence of Poland’s accession to the euro zone on Polish companies’ competitive potential
4.4.4. The influence of Poland’s accession to the euro zone on Polish companies’ competitive strategy
4.4.5. The influence of Poland’s accession to the euro zone on Polish companies’ competitive position
4.4.6. The influence of Poland’s accession to the euro zone on the internationalisation of Polish companies
4.5. Accession to the euro zone and Polish companies’ competitiveness and internationalisation – the current state of knowledge and exploratory research results – an attempt at confrontation
 
Chapter 2. THE EMPIRICAL PART
 
1. The research methodology
Piotr Tarka
 
1.1. The sample-selection process
1.2. The characteristics and assumptions of the study
1.3. Operational criteria for the study (coordinators’ and interviewers’ work in spatial terms)
1.4. Assumed data analysis criteria and methods
 
2. Empirical research results
Marlena Dzikowska, Marian Gorynia, Barbara Jankowska Maciej Pietrzykowski, Piotr Tarka
 
2.1. Characteristics of the sample investigated
2.2. The benefits and risks associated with Poland’s accession to the euro zone
2.3. Poland’s accession to the euro zone and the international competitiveness of the companies surveyed
2.4. Poland’s accession to the euro zone and company internationalisation
2.5. Euro-sceptics, euro-neutrals and euro-enthusiasts – survey respondents
2.6. A summary of the research results
 
Chapter 3. THE PRESCRIPTIVE PART
 
1. Introduction
Marian Gorynia
 
2. Recommendations for companies
Marlena Dzikowska, Marian Gorynia, Barbara Jankowska
 
2.1. General recommendations
2.2. Detailed recommendations
 
3. Recommendations for economic self-government
Marian Gorynia, Barbara Jankowska
 
3.1. Economic self-government as a market economy institution
3.2. Forms of economic self-government and its role in increasing competitiveness
 
4. Implications for economic policy
Marian Gorynia, Barbara Jankowska, Maciej Pietrzykowski
 
4.1. General recommendations
4.2. Specific recommendations related to the introduction of the euro
 
5. Suggestions for further research
Marian Gorynia
 
BIBLIOGRAPHY
 
LISTS OF CHARTS, FIGURES, TABLES

Marian Gorynia
profesor doktor hab. nauk ekonomicznych w Katedrze Konkurencyjności Międzynarodowej w Instytucie Gospodarki Międzynarodowej Uniwersytetu Ekonomicznego w Poznaniu. Specjalizuje się w problematyce badawczej obejmującej konkurencyjność przedsiębiorstwa, strategie przedsiębiorstw w biznesie międzynarodowym, strategie inwestorów zagranicznych w Polsce, ekspansję firm polskich na rynki międzynarodowe, mezoekonomię, politykę wspierania konkurencyjności, a także metodologię i filozofię nauk ekonomicznych. Autor licznych publikacji z zakresu wskazanej problematyki badawczej. ORCID: 0000-0002-7633-8249

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Barbara Jankowska
profesor dr hab. nauk społecznych, kierownik Katedry Konkurencyjności Międzynarodowej w Instytucie Gospodarki Międzynarodowej Uniwersytetu Ekonomicznego w Poznaniu, członek European International Business Association (EIBA), Academy of International Business (AIB), International Trade and Finance Association (IT&FA). Autorka i współautorka artykułów naukowych oraz książek poświęconych zagranicznym inwestycjom bezpośrednim, strategiom umiędzynarodowienia przedsiębiorstw, klastrom oraz przemysłowi. 4.0. ORCID 0000-0003-1984-3449

Ph.D. is Associate Professor at the Poznan University of Economics, Faculty of International Business and Economics, Department of International Competitiveness and Chair of the Program Council at Poznan-Atlanta MBA Program. Her main research areas include international business (international competitiveness of firms and industries, strategy of the firm in international business, foreign direct investment), strategic management, industrial organization and business clustering. She got her PhD degree in international business in 2003 and habilitation in 2013. She is the author or co-author of more than 100 publications, among them six books in her area of expertise. She has participated in several national and international research and consultancy projects on the international competitiveness of enterprises in the context of European integration and economic crisis, strategies of local firms towards foreign investors, business clusters and their significance for the international competitiveness, innovativeness and internationalization of firms and outward foreign direct investment.

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