Weryński Piotr
PhD, is a sociologist in the Department of Applied Social Sciences, Faculty of Organization and Management at the Silesian University of Technology in Gliwice, a graduate of MA and doctoral studies at the Institute of Sociology, Jagiellonian University in Cracow. He is an author and co-author of sixty Polish and foreign scientific publications (including five monographs).
Research methodology of innovative behaviour
This book is a substantive culmination of the works in the innovative testing project titled ‘With the matrix to innovative entrepreneurship’. It was planned as a methodological work in its structure along with the contents addressed to the students a nd scientific employees of universities (to some extent), to the entrepreneurs who wish to extend th eir knowledge in the area of innovation management, innovation in marketing and marketing i nnovation. The book takes into consideration not only t..