Aktywa niematerialne w tworzeniu i przechwytywaniu wartości przedsiębiorstwa w gospodarce cyfrowej

Spis treści:

Wstęp

Rozdział 1. Istota gospodarki cyfrowej i jej wpływ na funkcjonowanie przedsiębiorstw

1.1. Cele działania przedsiębiorstwa w kontekście gospodarki cyfrowej i nowych trendów w zarządzaniu
1.2. Charakterystyka gospodarki cyfrowej
1.3. Transformacja cyfrowa i jej wpływ na przedsiębiorstwa

Rozdział 2. Charakterystyka aktywów niematerialnych w gospodarce cyfrowej

2.1. Ewolucja znaczenia aktywów niematerialnych w gospodarce
2.2. Rola aktywów niematerialnych w gospodarce cyfrowej
2.3. Klasyfikacja i charakterystyka aktywów niematerialnych w gospodarce cyfrowej
2.4. Technologie cyfrowe powiązane z aktywami niematerialnymi
2.5. Sprawozdawczość aktywów niematerialnych

Rozdział 3. Rola aktywów niematerialnych w tworzeniu i przechwytywaniu wartości

3.1. Mechanizm tworzenia wartości przez aktywa niematerialne
3.2. Wpływ aktywów niematerialnych i technologii cyfrowych na determinanty wartości przedsiębiorstwa
3.3. Wpływ aktywów niematerialnych i technologii cyfrowych na wyniki ekonomiczne przedsiębiorstwa
3.4. Rola aktywów niematerialnych i technologii cyfrowych w tworzeniu efektów sieciowych i skalowalności biznesów
3.5. Szacowanie siły i wartości efektów sieciowych

Rozdział 4. Aktywa niematerialne w cyfrowych modelach biznesowych

4.1. Istota cyfrowych modeli biznesowych
4.2. Miejsce aktywów niematerialnych w cyfrowych modelach biznesowych
4.3. Rola aktywów niematerialnych i technologii cyfrowych w modelu biznesowym Allegro
4.4. Wyzwania i implikacje strategiczne dla przedsiębiorstw

Zakończenie
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